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| Internet Brand Audit is a snapshot of up to 25,000 web pages, comprehensively reporting and analysing the use and abuse of your brand. |
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With its four week search of the Surface Web and the Deep Web, Internet Brand Audit delivers a clear image of what others are doing and saying that may be a threat to brand or company. These risks come in many guises and their impact may vary according to the industry sector and the types of products or services offered. Internet Brand Audit identifies threats such as:
‘Passing-off’
An e-commerce site claims to be your company and sells services under one of your brand names.
‘Initial interest confusion’
Your brand name is used to attract visitors or to sell services on other web sites in meta-tags or hidden text. |
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‘Deep-linking/framing’
Your web pages are copied into another site, potentially leading to commercial piracy.
‘Black/grey market product distribution’
This is the sale of counterfeit goods and the illicit distribution of branded products intended for other specific markets.
‘Domain-name hijacking’
Deliberate attempts to assume ownership of a domain that could be confused with your corporate name or identity.
‘Consumer speak’
This reflects the opinions of consumers about specific products, services and brands – and may include threats or incitement to boycott them. |
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‘Illegal associations’
Your brand is abused through close or direct association with illegal activity that may bring your company into disrepute. ‘Disinformation’
‘Disinformation’
False information about your company on issues such as human rights, litigation, racial or sexual discrimination, employee disputes or environmental issues.
‘False claims of association’
Sites claiming to be affiliates, partners or clients of your company in order to benefit from the false association or misrepresentation of your brands.
‘Competitor analysis’
If you have problems, your competitors probably have them too. Internet Brand Audit shows how they are performing in the face of threats from the web. |
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